Communicating Your Business Brand
Felicia Harris, Founder, and CEO of EverythingHR and EverythingHR Financial Services interview Mark S. Lee, President & CEO of The LEE Group (TLG), MI LLC, an independent integrated marketing consulting firm in Plymouth, Michigan that provides marketing, branding and communication solutions to clients. Mark S. Lee is also a noted public speaker, an adjunct professor for marketing at Eastern Michigan University, and also has two radio shows, that focus on entrepreneurship and small business development called “Small Talk with Mark S. Lee,” and a general interest show called “In the Conference Room with Mark S. Lee.” Mark S. Lee discusses the key questions to ask to refine your brand, how to handle new products and services, ways to communicate your brand, and how to go about rebranding.
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