Women’s Work – Her Job is Ideal!

Felicia Harris, Founder, and CEO of EverythingHR and EverythingHR Financial Services interview Linzie Venegas, Vice President of The Ideal Group. Linzie talks with Felicia Harris as part of National Women’s Business Month.

Episode Highlights:

• Linzie shares the history of the business and how they ended up in Detroit.
• What was Linzie’s first exposure to the business while growing up?
• Why does Linzie see decision-making as the most important skill for a business owner?
• How does Linzie manage running the business alongside family who are also in leadership positions at the company?
• What’s next for Linzie?
• Linzie discusses the marketing aspects of her job.
• Why does Linzie believe a good website is fundamental to the success of your business?
• Linzie talks about finding the marketing channels that work for you and how to measure their ROI. 
• Linzie shares her commitment to evolving her marketing strategy and always looking for ways to improve.
• What is the importance of responding to reviews online, particularly negative ones?
• What is the importance of communicating with your team and maintaining continuity?
• What led to Linzie and her brother making changes with the company’s business partner?
• Linzie talks about her experience with mentorship.
• How do you create an environment for a healthy debate of ideas?
• What’s next for the Ideal Group?
• What does Linzie do as a woman in the construction field to mentor other women and serve as an inspiration for others?
• What advice would Linzie give for marketing?
• How did Linzie become adept at looking at marketing analytics and financial statements?

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